Simplee Collective
About Us
SimpLee is named after our founder, Anna Lee, and reflects her belief that parenting doesn’t have to be so complicated. The name SimpLee is a nod to keeping things simple, practical, and real—because that’s what parents actually need. It’s all about helping families feel more confident, calm, and supported in everyday life.
Who We Are
While Midwest-raised, for the past several years we have been proud to call Texas home, juggling busy corporate careers in marketing and finance with long commutes and everyday life. When we’re not working, we love cooking, traveling, spending time outdoors and most of all spending time with our daughter. Welcoming our own child to the world reminded us what really matters — family, simplicity, and enjoying life. That’s why we started SimpLee.
What We Do
Our mission is SimpLee: provide resourceful, practical solutions that make modern parenting simple, safe, and stress-free. From tried and true parenting guidance and balanced bites to family finance hacks, we’re here to help parents navigate the modern world with confidence and calm.
Simplifying the Complexity of Modern Parenting